LULULEMON // TAP FURTHER

Instagram will let you make an IG Story 100 frames long. But nobody does that. Best practices say not to.
But what do “best practices” really know about storytelling?

Awards:
ThinkNW Cascadia Creative Awards - Best In Show
ThinkNW Cascadia Creative Awards - Best In Category - Best Use of Instagram
ThinkNW Cascadia Creative Awards - Best Use of Instagram - Gold
ThinkNW Cascadia Creative Awards - Best Single Social Video - Gold

The Shorty’s - Fitness, Health & Wellness - Stories - Finalist

Check out the full 100-frame Instagram Story below. Hell, we even scored the thing.