SIR KENSINGTON’S // OBEY TONGUE

Sir K sought a rebrand. A way to expand beyond their “healthy mayo brand” persona and stand for something bigger—for flavor. Ah, but what makes flavor possible? Tongue. And Tongue alone. As flavor fanatics, we must revere Tongue. For the only way to flavor enlightenment is to OBEY.

Obey Tongue Anthem

Tongue Grows Restless

Blow Tongue’s Mind

Tongue Plots Revolution

OBEY TONGUE OOH
Inspired by ‘70s cult flyers, OOH brought the word of Tongue to the streets in good ole wild posting fashion.

Press:
Ad Age Creativity
Muse by Clio
Adweek
LBBOnline
LBBOnline (again)
and more.