HELLMANN’S // MAYO ON THE OUTSIDE (OF TOAST)

2.2 billion grilled cheese sandwiches are made each year. The recipe is simple: Bread, cheese, butter. The recipe is also wrong. Mayo on the outside, not butter, makes for the best grilled cheese. To right this culinary wrong, we had to go big. We had to prove mayo goes on the outside of toast for the sake of grilled cheese. We had to go to Toast—Toast, North Carolina. For 24 hours, we banned mayo inside Toast, NC. Over-the-top? Sure, but that’s where mayo belongs.