PRUDENTIAL // #1PERCENTMORE

Half of adults under 30 haven’t saved a penny for retirement. And no one cares. Retirement is too far away and too boring to think about. So, we got people thinking about the not-boring things they do care about. And showed them how saving a little now could get them a lot more later. Enter #1PercentMore—the most fun, and possibly weirdest, retirement conversation ever had.

SAVING 1% MORE NOW = ____________ IN RETIREMENT